Kia ora team! I’ve been selling online for a while and noticed that building digital trust is harder than I thought. Some potential customers ask if my store is legit because they’ve seen so many scams around. I’m wondering, does investing in brand protection actually help with customer trust, or is it just something you do in the background?

Great question. Trust is everything in e-commerce, especially here in NZ where word of mouth travels fast. Having proper brand protection means customers are less likely to bump into fake sites or impostor accounts. When they see you’re consistent and secure, it reassures them they’re dealing with the real deal. The article explains how protecting your name and visuals directly supports customer confidence. I found it spot on.

That’s exactly what I needed, cheers heaps!