We have a small in-house marketing team that handles our website and graphics. Lately, we've been told we need to work with a "design agency" for a major website overhaul to improve conversions. I'm struggling to see the difference. Don't they just make things look good? What specific value does a dedicated design agency bring to the table that our generalist team can't? Is it just about having more designers?

That's a great and very common question. The core difference isn't about the number of designers, but about specialized process and strategic focus. An in-house team is brilliant at knowing your brand and day-to-day needs. A design agency acts as an objective, expert partner focused solely on solving a specific business problem (like conversions) through disciplined, research-backed design methodology. They bring a fresh perspective, deep expertise in user psychology and interaction design, and a structured process from discovery to testing that most generalist teams aren't built to execute. This article does a fantastic job breaking down the "what" and "why," explaining the services and tangible business benefits of partnering with a what is a design agency.

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